You're building your passion into a full-time endeavor. Even though every corner of the market feels saturated at times, you know you have something special to offer.
A unique story to tell.
An effective brand strategy is an important part of building that connection with your audience and sharing, even on a subconscious level, those qualities that set your business apart. Why? Because we may not like to admit it, but we are visual beings who have a tendency to judge a wine by its label (yes, I do this!). That's why the right logo and branding has such a powerful effect on the perceived value of your business.
I'm here to help you attract more of the right customers through gorgeous and strategic branding. Branding that saves you time and frustration trying to do it yourself. Branding that gives you confidence as you continue to invest in your growing business.
Accents. Everywhere I go, I have one. Growing up in beautiful southwest Virginia I developed a pretty thick Appalachian accent along with an effective jumpshot and a love of drawing. Art was a passion early on and basketball was my business plan, which led me to a D1 scholarship at Valparaiso University in Indiana.
Enter the mid-west accent. Here I lost some of my southern twang but graduated with honors and a degree in Art and French.
After college, I followed my passion for language, culture, and basketball, moving overseas to Belgium where I continued to play and learn Dutch on the side. Enter the European accent.
In 2011, I rekindled my love of art and started this design studio. Through my graphic design background, illustrative skills and cultural experiences, I strive to help other small businesses compete and thrive in their industry.
Through the years, I've learned that crafting a beautiful design doesn't start with putting pen to paper. It starts with good communication, research, and clarity.
One of my jobs as a brand designer is to help you gain clarity about what I consider the #1 Brand Design Essential:
In fact, I find this so important that I've put together a series of FREE branding worksheets just for you. Sign up through the link below to get this brand essentials toolkit sent right to your inbox.
My Design Approach