logo + branding
A well-crafted brand identity extends far beyond the logo design. It includes your brand voice, photography, color palette, and more. All communicating with your customers on a subconscious level, even before they try your product or experience your amazing service.
If your branding can do all that, imagine how powerful it can be when sending the right message.
So let me ask you...
Why invest in your branding?
Beginning with a detailed questionnaire and video call, we'll discuss your vision, business goals, and unique position in the market to define the optimal branding strategy for your business.
Once the main logo is approved, I will create the additional coordinating pieces of your brand package and present them to you for feedback, revisions (if necessary) and final approval.
Upon final approval, all brand elements are finalized and delivered electronically along with your style guide. You’re now ready to launch your new brand!
In the months after your project's completion, I'll follow up with you to be sure that your new brand is working effectively from a marketing perspective as well as a practical one.
We'll discuss and review the logo concepts and direction, and any revisions you would like to see. This is an important stage in the collaboration where we will work closely to ensure that your brand is moving in the right direction.
I'll research the market, your competitors, and your design brief to put together a moodboard that captures the look and feel you want your new brand style to exude. Upon approval, I'll then sketch out the initial logo concepts.
The basic branding package includes all the essentials you need for a cohesive brand style that will give you confidence going forward. This is ideal for small businesses and startups.
Other brand elements are available upon request, including but not limited to: letterhead design, thank you cards, menu cards, pricing templates, sticker and packaging design, gift certificates, icon designs, social media banners, email signatures, custom illustrations, and more.
All final logo files will be optimized for print and web and delivered in the following formats:
AI • EPS • PDF • PNG • JPG
A payment schedule is available for most projects which includes a 50% deposit upfront to secure your project in the calendar. The remaining balance is due upon final approval of all design work and prior to delivery of design files. For more extensive packages, the total may be broken up into three separate payments instead of two.
Every design project is different, which is why investment and turnaround times may vary. If you would like a quote, I'd love to chat with you about the unique needs of your business. Click below to schedule a free, no-obligation consultation.
"I'm so happy with my new logo! Carrie and I were immediately on the same page starting with the moodboard, which really brought out my vision."
heidi • green greetz
"Carrie has taken my jumbled ideas and created a beautiful branding theme for my website which really reflects that mood I was going for."
Gen • WithExtraVeg
"When I met Carrie in 2017, I was dreaming about my own logo. Now I am so pleased with the result! What I feel on the inside shines through in Zida. Our collaboration since continues to be a success."
ida • zida
"Working with Carrie was a pleasant and smooth experience. After a few simple steps, I was presented with my dream logo that radiates everything my company stands for."
martijn • marty's micros
"Carrie designed a logo for our physical therapy practice. With her creative skills, she guided us through the designing process with clear steps to follow. This logo really reflects the values of our business."
tinne • kiné mouterij
Every branding project is different. I'd love to chat with you about the unique needs of your business. Click below to schedule a free, no-obligation consultation.